If you are new in the world of ecommerce then you might not yet be aware of cyber Monday and how big of a day that can be for your business. If you use the right tools then something as simple as an email can help you market your business and your cyber Monday sale and deal offers with ease. This is especially good if you are running a small business since you should already have a customer’s email base that you can utilize, and another bonus is that if you don’t have a lot of money for marketing, this can be the perfect solution. In this article we will show you three ways in which you can make your emails stand out when you are making your cyber Monday offers.
Give your customers the options of personalized notifications
This is a great thing to do if you are thinking of making a bunch of different offers over the weekend. Since not everyone will be interested in every single cyber Monday deal that you offer, this is a great way to figure out which deal a certain customer is interested in and make sure to give them option to be notified about that offer so they don’t miss it. You can do this by using landing pages where your subscribes can opt for an email notification for the specific offer that they are interested in and all you’ll have to do is schedule your email notification to send before the event begins.
Offer a price matching tool
Something that is unique about cyber Monday sales is that customers have the ability to compare prices of competing websites at the actual time of purchase. To avoid losing the online traffic that you have worked so hard to attract, try offering a price matching tool so that your customers can do that while still staying on your page. With this you can make sure that you won’t be beat by your competitors, but what you need to remember is that when doing the calculations you also have to factor in the cyber Monday deals that your competition is offering as well.
Consider offering a mystery coupon
This is an idea that has been around for quite a while, and this is something that requires an action from your lead. If you offer customers something like this, then you can be sure that their curiosity will get the better of them and that they will be willing to click through all of the leads in order to discover what kind of a cyber Monday deal they will get.
Sending an email is not a difficult thing to do, what is difficult is making sure that the email’s content is just right. By using these simple tips you can make sure that you have the right information and that by using it in the right way you will be able to promote your cyber Monday deals and sale offers in just the right way.